Qualcomm Names McCann New York as Its New Global Agency of Record

By Patrick Coffee 

Late last month we posted on a creative review launched by Qualcomm, the San Diego-based telecommunications company. According to our sources, the review started early this summer, with incumbent DDB San Francisco exiting in its early rounds.

Now we’ve learned that McCann Worldgroup will be Qualcomm’s new global creative lead agency moving forward. It’s unclear at this time which other agencies participated in the review.

A McCann spokesperson deferred to the client, who told us that Qualcomm has no announcements to make at this time. Our sources tell us, however, that the final contract negotiations are underway and that the account will be run out of the New York office.


The latest numbers from Kantar Media tell us that Qualcomm spent $10 million on measured media in the U.S. last year, so the global total will be larger.

McCann New York has scored several wins in recent months, most prominently the consolidation of MasterCard’s digital and social work with the dedicated McCann XBC unit and Chick-Fil-A’s surprise move away from The Richards Group after 22 years. Following those wins, the office hired several new creative/account staffers and promoted others from within.

In other Qualcomm news, earlier this week Reuters reported that the company has partnered with Samsung to produce its new high-end Snapdragon chips, which will power 50 percent of the new Galaxy S models set to be released in 2017.