BBDO Minneapolis, Hormel and Reggie Watts Remix Some Bacon

By Patrick Coffee 

We’re still not quite sure what to make of Late Late Show bandleader Reggie Watts. He is definitely the perfect musical partner for Comedy Bang Bang and we are kind of surprised that he hasn’t worked with Tim and Eric more often, but dude is on some Dada thing we don’t really understand.

BBDO Minneapolis’s latest campaign for Hormel features the Watts doing his thing via what appears to be an on-the-fly remix of bacon in the pan.

The MJ-like tune comes together after Watts drops his inexplicable British accent, and it’s very much like everything else we’ve seen him do.

The work was directed by Paul Riccio of Traveling Picture Show, who says, “Reggie’s got this fantastic energy and brought something new to every take. The edit was tough because we just had so much great footage, so many brilliant moments.”

In response to the “sometimes I put it in my mouth” line, we might ask what else he could possibly do with sweet, sweet pork. That last “new black” tagline, though…


Brand:  Hormel, Black Label Bacon
Agency:  BBDO Minneapolis

Executive Creative Director:  Noel Haan
Account Director:  Scott Schraufnagel
Senior Account Sup:  Olivia Plaine
Agency Producer:  Bill Smallacombe
ACD:  Allison Brink
ACD/Writer:  David Mackereth
Art Director:  Shannon Murphy
Production Company:  The Traveling Picture Show Company
Director:  Paul Riccio
Executive Producer:  Dawn Clarke
Staff Producer:  Lauren Houlberg
Producer:  Drew Mardis
Post:  Drive Thru
Editor: Mick Uzendoski