Sears named OgilvyOne its Direct Marketing and Customer Relationship Management (CRM) agency of record. OgilvyOne will be charged with the development and management of the “strategic redesign, execution, testing and ongoing optimization of targeted marketing programs for both the Sears and Kmart brands.”
Whew.
“We were very impressed with the demonstrated CRM proficiency of the Ogilvy team. Their expertise in actionable customer segmentation, offer development, data analytics, and creative design along with their approach for bringing innovative customer programs to market match our aggressive ambitions for developing richer, deeper, and more profitable relationships with our customers,” said Lou Ramery, Senior Vice President, Relationship Marketing, Sears Holdings Corporation. “
Another whew. These press releases… Honestly, they make you want to slit your throat. Nonetheless, congrats to Ogilvy!