The New York Festivals Advertising Awards has announced the 2022 Special Industry Award recipient—and this year’s top awards went to Serviceplan Germany, VMLY&R and WPP.
Each year, New York Festivals honors those companies whose multi-awarded campaigns have demonstrated innovation and creativity with NYF’s Special Industry Awards. These awards recognize holding companies, networks and agencies whose work inspired and engaged consumers while creating brand affinity, according to the awards show.
2022’s Industry Award winners were selected by the number of top-scoring entries that earned trophies within the competitions, based on scores determined by New York Festivals in-person executive jury.
Serviceplan Germany earned triple accolades for 2022, being named Agency of the Year, Independent Agency of the Year and Regional Agency of the Year/Europe for its cutting-edge work and innovation.
“Serviceplan Germany being named Agency of the Year, Independent Agency of the Year and Regional Agency Europe by New York Festivals 2022, makes this our most successful year at New York Festivals to date,” said Alex Schill, global chief creative officer at Serviceplan Group, in a statement.
David Sable, host of NYF’s Creativity from the Other Side, recently interviewed Schill about the win.
VMLY&R earned Global Network of the Year for its high scores—and took Regional Agency of the Year honors for VMLY&R North America and VMLY&R India in the APAC region.
“I’m so proud of the teams and the effort that has gone into all this amazing work over the past year. Earning 2022 Global Agency Network of the Year and Regional Agency of the Year, for both North America and APAC from the New York Festivals, is absolutely the icing on the cake,” said Debbi Vandeven, global chief creative officer at VMLY&R, in a statement.
WPP was honored with the 2022 Holding Company of the Year Award.
Other regional award winners included Serviceplan Germany for Europe, Wunderman Thompson Argentina for Latin America and Keko FZ LLC Dubai for MENA.
Spinneys Supermarket, a supermarket chain in the Middle East; the Lebanese Breast Cancer Foundation, a non-profit, awareness, educational, fundraising initiative; and AUMBC Hospital, a healthcare provider in Lebanon and the region earned the honor of Global Brand of the Year. Their fearless commitment to creating awareness about breast self-exam is illustrated in the Best of Show winning campaign, “The Bread Exam” created by McCann Paris.
To view the 2022 New York Festivals Advertising Awards winners gallery, visit the 2022 Winners.