This week we’re featuring activations for innovation, activations for good, events in-person, events in the metaverse—you name it. Dive in to see a 360-degree view of how agencies are disrupting industries across the board.
Cactus
National healthcare organization Commonwealth Care Alliance chose Denver agency Cactus as its new agency of record. Through this partnership, Cactus will grow the company’s “Uncommon Care” model across the country.
Elvis
Creative agency Elvis achieved its B Corp certification, after a two-year journey that has included significant activations under the umbrellas of governance, workers, community, environment and customers. It’s now calling on other agencies to do the same.
Finn Partners
Finn Partners is joining forces with a number of universities in the Washington, D.C. area to launch the 120 Initiative, a research-based initiative to address the gun violence epidemic. The study will engage experts in gun violence, public and mental health, polarization, business sector engagement, citizen advocacy, education and technology, leading to evidence-based recommendations to decrease gun violence.
Maverick Group
The Maverick Group launched used car retailer CarStore’s first purpose-led partnership. Joining forces with Battersea Dogs & Cats Home, the activation aims to make CarStore the nation’s most dog-friendly car brand.
Messner Media Group
Kristina Messner, a leader in public relations based in D.C., launched Messner Media Group, a business-to-business agency focused on aerospace, defense, technology and innovation. Messner officially launched this agency after over 30 years of experience launching successful communications programs in the area.
Meta Festival
Meta Festival, a 24-hour gathering of Web3 innovators, brand marketers, futurists and technologists, took place on June 28 in the immersive Metapolis metaverse world. The festival brought in over 100 speakers and 6,500 attendees.
SmartBug Media
Intelligent Inbound marketing agency SmartBug Media won three new Comparably awards. The honors were number 15 for ‘best leadership team’—and two honoring CEO Jen Spencer as number 31 for ‘best CEOs for women’ and ‘best CEOs for diversity’.