Movers+Shakers is on a new business streak, landing nine new clients in the past three months. Its latest two are dating app Tinder and luxury skincare company Elemis.
Movers+Shakers officially matched with Tinder, partnering with the agency for its social media and culture campaign work after a formal review. The agency kicked off work in July, aiming to drive cultural relevance for the brand. Moving forward, the agency will be producing socially-native brand campaigns, managing Tinder’s organic social handles and integrating the brand into daily and weekly trending conversations. The account was awarded to the agency after a pitch with two other agencies.
The agency previously worked with the Match Group, of which Tinder is a part. Match was one of the agency’s very first clients back in 2017. They have partnered several times over the years, including the YouTube film, “Match: The Musical.”
“We are thrilled to be partnering again with Match Group, now with the iconic Tinder brand,” said Evan Horowitz, CEO and co-founder of Movers+Shakers in a statement. “We speak the same (love) language and share a passion for authentic storytelling. The Tinder team understands the importance of riding the waves of culture, and we’re eager to help elevate Tinder’s status as one of the world’s most culturally-relevant brands among Gen Z.”
The agency will work with creative agency Mischief @ No Fixed Address on upcoming Tinder campaigns.
Movers+Shakers was also named creative and culture agency of record for the U.K.-based luxury skin wellness company Elemis after a formal review. Elemis was looking for an agency partner to drive rapid brand growth, and selected Movers+Shakers due to its track record across the beauty and consumer goods category.
The agency will lead strategic planning, creative campaigns, influencer marketing and experiential to drive cultural relevance for Elemis across all mediums. The work will promote the brand’s retail expansion, product launches and overall brand awareness to position the brand as a market leader in collagen, exfoliation and cleansing products.
“We are confident that Movers+Shakers will help us rapidly grow awareness and market share growth, as we expand our footprint in the United States. Once consumers discover our products, they immediately fall in love. Movers+Shakers will help us attract and engage a new generation of consumers,” said Suzanne Pengelly, general manager, U.S. at Elemis.
The latest wins for Movers+Shakers are part of the agency’s growth of 49% over the past six months, with the addition of nine new clients in the past three months alone, including Olaplex, Poker Power and Josie Maran.