Monday Stir

By Kyle O'Brien 

-Everyone’s pregnancy journey is different and Perelel Health, an OB/GYN founded vitamin brand, has launched its first ever campaign “Always By Your Side.”  The campaign aims to share the many individual paths to conception and includes real-life Perelel subscribers depicting their pregnancy joys and sorrows.

-Adweek continues to cover the crisis in Ukraine after Russia’s invasion and how brands are responding.


-Global research firm COMvergence released its New Business Barometer for the FY 2021.

-The four scrappy workers who starred in Apple’s 2019 ad “The Underdogs” have a new spot for 2022, and this time they’re joining the Great Resignation.

-For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment, leaders provided practical, actionable measures anyone can take to improve diversity and gender representation in the workplace.

-In the latest Adweek podcast, Pearpop CMO Alex Morrison and creator duo The Classiiics join David Griner and guest co-host Emmy Liederman to discuss the creator economy.

-To highlight the continued cultural erasure in Austin, creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative called “What Once Was.”