Adweek Podcast: Inside the Creator Economy

Defining the creator middle class and making influencer marketing a more equitable space

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Pearpop CMO Alex Morrison and creator duo TheClassiiics join David Griner and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.