-The Holderness Family has been creating original music videos for years, but they stepped up their game during the pandemic, singing about our woes and making us smile. In September, the popular YouTubers posted a piece about the shipping crisis and how “This Christmas We’re Screwed.” TJX Companies thought it would take the opportunity to make sure The Holderness Family’s fans knew that the shelves of T.J. Maxx, Marshalls and HomeGoods will be stocked all season long with a fun holiday parody.
The video starts by singing how the supply chain will mean most gifts won’t get here in time for the holiday, but morphs into a long-form ad for all the things you’ll find at the discount retailers.
-Meta has named Angelika Gifford as its new EMEA chief, succeeding Nicola Mendelsohn, who has started in her new role of vice president, global business group.
-Check out Adweek’s Podcasts of the Year winners.
–Chris Noth stars in a parody created in rapid response to a cultural moment around Peloton, having some fun with one of the most-discussed moments in HBO Max’s And Just Like That.
-Agency Code and Theory constantly reinvents itself with each client through collaboration.
-Marketers today expect more from their media agencies and care less about buying clout, according to a new report by global digital agency Kepler Group.
-On the first Saturday of each month, the Black Pound Day (BPD) movement highlights the importance of buying from Black-owned businesses, and Adweek looked at Google’s role in the movement.
-An OOH ad by women’s sexual empowerment company Womanizer plays on the holiday film series Home Alone with a glamor shot of the Womanizer Premium device for those who find themselves home alone in December. The billboard went up in Berlin in early December.
