Have you ever wanted your baby to look deliciously edible? Jimmy John’s is counting on it with its new baby swaddle that wraps your child to look just like one of the sandwich chain’s summer wraps.
Jimmy John’s is offering parents and gift givers a free wrap-themed baby swaddle—they can add the item to their Babylist.com registry or head to Store.JimmyJohns.com —and encourages people to post pics on their social channels. A campaign video, created with agency Anomaly LA, explains the “cute enough to eat” limited merch drop.
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