Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In Amazon’s latest stroke of compassion, it has gifted subscriptions to the royals who evidently needed them most: a princess confined to a tiny tower and an ancient Egyptian queen.
Top line
The campaign was created by Amazon’s in-house creative team, as well as UK agency Joint London and advertising company Hungry Man. With an Amazon Prime subscription, the longhaired damsel in distress can skip the part when she waits for a prince by simply ordering a ladder on Amazon.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in