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In Amazon’s latest stroke of compassion, it has gifted subscriptions to the royals who evidently needed them most: a princess confined to a tiny tower and an ancient Egyptian queen.
The campaign was created by Amazon’s in-house creative team, as well as UK agency Joint London and advertising company Hungry Man. With an Amazon Prime subscription, the longhaired damsel in distress can skip the part when she waits for a prince by simply ordering a ladder on Amazon.