Monday Stir

By Erik Oster 

-Collins is introducing a new visual identity for the 108-year-old San Francisco Symphony with an animated identity intended to represent the movement of classical music that you can’t just about hear (video above). It’s a typography cacophony!

Collins’ rebranding work also includes a Symphosizer audio responsive digital platform designed to re-engage listeners’ love of music in a new way.

The effort comes as the San Francisco Symphony transitions to new musical director Esa-Pekka Salonen and attempts to redefine classical music for modern audiences with collaborative partnerships including Bryce Dressner of The National, artificial intelligence entrepreneur Carol Reiley and bassist Esperanza Spalding.


-Walmart’s Sam’s Club named VMLY&R as its first agency of record, following a review. The Walmart retail warehouse division previously worked with a number of agencies.

Fallon rounded out its executive leadership team with three promotions. Executive creative directors Nikki Baker and Leslie Shaffer will become co-CCOs and Kara Buckner will take on the role of president.

Brainlabs hired former iProspect U.S.CEO Jeremy Cornfeldt to lead its operations in North America.

Derek Walker spotlights Grey Group art supervisor Lawrence Alexander and his recent work for Spectrum for the latest in Walker’s Profiles in Black Creativity series.

-It’s already too late: The brands are flocking to Clubhouse.

-Digital transformation agency Jellyfish asked employees’ children to design a dream office.