Profiles in Black Creativity: Lawrence Alexander Helps Spectrum Stand Out

He worked on a series of TV spots for the brand that starred comedians and influencers

Lawrence Alexander (left) sees his Spectrum work as particularly meaningful.

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.