-McKinney takes on “Big Pizza” for Little Caesars in a new campaign for the pizza chain which launches with a 30-second “Bad Day at Big Pizza” TV spot (video above). In addition to television, other campaign elements include social media and merchandise.
–Martin Sorell‘s S4 Capital acquired Decoded Advertising and Metric Theory while signalling futher acquisitions this year.
-Here are 10 projects that made the ad industry better in 2020.
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-2020 was a bad year for leaders who lack empathy.
-Influencer marketing technology, data, and services company IZEA hired Latcha+Associates and WPP vet Katie Mellor as head of client services.
-A few ICYMI items from the Adweek mothership:
- Five agency leaders weigh in on how purpose can shape agencies in 2021.
- The One Club stepped up in 2020, showing it’s much more than an awards hub.
- Agencies will face the challenge of meeting the needs of clients and talent in the year ahead.