Agencies will have to navigate the demands of clients and talent in the year ahead. As the calendar turns to 2021, agency culture must meet the needs employees or risk losing that talent to competitors of one kind or another. Clients increasingly expect agencies to be able to demonstrate long-term business value while working faster to satisfy constantly evolving workflow demands. 2020 also accelerated calls for agencies to expand expertise into digital channels and ecommerce in response to lasting changes in consumer behavior.
Redefining value proposition as a true collaborative partner
The traditional skills associated with crafting arresting visuals and copy, along with analyzing the pricing and placement of those brand messages, remain at the core of what an agency does.