Monday Stir

By Erik Oster 

-Dubai Tourism appointed Dubai-based Create Media as social media and content agency for Visit Dubai and Business Dubai. Create Media will handle global social media strategy and content development across both accounts, tasked with helping to draw both visitors and business interests to the city.

“As a home-grown agency passionate about the city we call home, we are extremely proud to be working with DTCM on this scale, especially now as we collectively look forward to a steady recovery, and safely welcoming the world back to Dubai,” Create Media managing director Tom Otton said in a statement.

Create Media utilized its in-house production unit Create Production for its first project, “We Will See You Soon” (video above), which shows how the city is readying itself for visitors.


Publicis Groupe retained U.S. media duties for Kraft Heinz via a dedicated unit led by Starcom. Dentsu Aegis Network’s Carat is presumed to have been awarded the remainder of the global business. The appointment follows a review which also included Omnicom Media Group and WPP’s GroupM that sources claim included lengthy pricing negotiations.

-CVS is introducing an in-house digital ad network called CVS Media Exchange.

-WPP’s MediaCom pledged to shift its media planning approach to always focus on diverse audiences, rather than only doing so for specialist briefs.

U.S. ad spending fell about 14% in July. This actually might be (kind of) good news, as it’s the most moderate rate in ad spending decline since March.

-Havas London and Havas Helia CEO Xavier Rees said it’s time to “press pause” and challenge discriminatory behavior.

-Subaru is filling the empty seats at MLS team Philadelphia Union’s Subaru Park with cutouts of adoptable dogs.

-In other pet news, Digital Surgeons worked with Freshpet on a “Greeting Paws” digital experience providing “digital greeting cards, for pets from pets.” They’re purrety good and might help you through a ruff day.