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Key Insight:
Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx.
The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and potential customers,” according to a statement from the company. Brands using the exchange will be able to take advantage of a slew of placement opportunities, including “in-store advertising and banners on CVS.com,
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