CPG & Grocery CVS Rolls Out New In-House Digital Advertising Network CVS Media Exchange is designed for CPG suppliers CVS said the current climate makes for a great moment for the platform's introduction.Courtesy of CVS By Diana PearlAugust 24, 2020 Key Insight: CVS joins retailers including Target and Walmart in introducing its own in-house media network. Diana Pearl @dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek. Recommended articles Related Articles CPG & Grocery Coca-Cola Coffee Is Heading to the U.S. in 2021 By Diana Pearl CPG & Grocery Planters’ Mr. Peanut May Have Been Reborn as Baby Nut—but He Won’t Stay That Way Forever By Diana Pearl CPG & Grocery TikTok Star Charli D’Amelio and P&G Create Dance Challenge for Social Distancing By Diana Pearl Super Bowl He’s Alive! Kool-Aid Man’s Tears Resurrect Mr. Peanut in Planters Super Bowl Spot By Diana Pearl
