-Spring will give way to summer soon and that means you’ll start sweating. Some perspire more than others, however, as a new campaign from agency Gigil Manila shows in profuse amounts. Temperatures in the Philippines are predicted to hit new highs, going up to 120 degrees. Doing simple, everyday tasks can make one sweat buckets. That’s what happens in the summer spot for Grab, a rideshare company in the Philippines. The film takes us through the day of a character as he goes about his daily tasks and sweats out a waterfall. Using this exaggeration, Grab promotes its air-conditioned GrabCar service, and ordering cold drinks and food from GrabFood. This film was created by Ggigil Manila in collaboration with Factory01 Bangkok.
-The Latest CMA report brings new privacy concerns to Google’s cookie deprecation plans.
-The NFL draft took place over the weekend, and ADWEEK explored what brands did to capitalize on the event.
-Fanta brought back its earworm of a jingle in a colorful new spot from WPP Open X.
-Check out this Bluey-inspired ad from Zillow.
-At a gala celebration many call the “Biggest Night in Advertising,” six industry icons, along with one corporate honoree, were formally inducted into the 2024 AAF Advertising Hall of Fame. The 73rd annual event was held at Cipriani Wall Street in New York City, witnessed by more than 750 leaders from across the advertising, marketing, media and tech industries.
Pictured are this year’s AAF Advertising Hall of Fame Inductees, Jerri DeVard, Bill Imada, Donna Weinheim, Jeff Goodby, Marc Pritchard, Olivier Francois along with AAF president and CEO Steve Pacheco and Kellyn Kenny representing AT&T.
-At the Brady’s Annual Action Awards, the Ad Council and its president and CEO Lisa Sherman jointly received this year’s Take Action Not Sides Award for her leadership and the nonprofit’s impact in curbing gun violence in America. The awards, hosted by writer-director Judd Apatow, honored the efforts of individuals who have distinguished themselves in their dedication to the vision of a nation without gun violence. Sherman accepted the award, highlighting the power of partnership and collaboration in changing the narrative around gun violence in America and the importance of bringing awareness to gun violence prevention.