-The Shipyard, one of Adweek’s fastest growing agencies in 2023, has launched its latest campaign for Visit California, “Let’s Play.” The hero 60-second spot highlights California’s adventurous spirit and underscores the state’s status as the ultimate playground. The star of the spot is a colorful beach ball—something that was invented in California in 1938. The action shows the ball as it gets batted back and forth in an impromptu game of keepie-uppie. From towering sequoias in Northern California to sunny SoCal beaches, the diverse landscapes of California provide a picturesque backdrop as locals and visitors from all walks of life work together to keep the beach ball in the air.
-AMC Theatres’ long-running campaign with Nicole Kidman has dropped a new version.
-If you’re looking to drive macro business, first identify micro shifts, writes Sara Tate and Dr. Ben Hardy.
-Puma’s head of emerging technology and media spoke on stage at ADWEEK’s Commerceweek New York about how the company measures success across new tech.
-Also at Commerceweek, Walmart and Wayfair discussed how they were both using creators and influencers, as well as streaming platforms, to encourage product discovery.
-TBWA was named Optimum Nutrition’s global creative agency of record in a competitive pitch. The AOR designation covers TBWA’s Dublin, New York and Amsterdam offices. The partnership has already produced its first campaign, “Unlock More You.” Launching in over 100 markets around the world, the campaign looks to democratize the sports nutrition category. The creative depicts athletes from a range of different disciplines, all reaching their own personal goals and unlocking their moments of achievement and celebration.