-Boy bands are making a comeback, and a few veterans of the ’90s wave of boy bands has joined together to sing a new song for CSAA Insurance. “Boys No More,” an ultimate boy band combining icons Joey Fatone from *NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of New Kids On The Block and Wanya Morris of Boyz II Men, recorded a fun music video, “Make it Right.” The full-length original song, which includes catchy lyrics and an infectious melody, was developed in partnership with CSAA Insurance Group, a AAA insurer – and is sure to be at the top of everyone’s playlist this summer. The superstar collaboration was created by experience consultancy Deloitte Digital, with music written, produced, recorded, arranged and mixed by Heavy Duty Projects and video spearheaded by director Calmatic.
-The Tony Awards didn’t just feature the best of Broadway on Sunday night. It also debuted a new spot for Impossible Foods by Terry Crews’ new agency, Super Serious.
-Fox Sports revealed its flagship promo for the 2023 FIFA Women’s World Cup, “USA vs. the World.”
-As a marketing leader who pivoted from global consumer brands to a b-to-b freight technology company, Orlando Baeza has learned invaluable lessons from the engineers who build its tech-driven platform.
-In a survey done in the lead-up to Cannes, Adweek asked creatives what piece of work embodies the spirit of what Cannes should award.
-This year, Cannes is introducing new opportunities for entrants to provide information around efficacy.
-Like any CMO, 7-Eleven’s Marissa Jarratt is effusive about the brand she markets, but she is also refreshingly forthright—at least when it comes to 7-Eleven’s signature brand, the Slurpee.