-Freshpet’s “It’s Not Dog Food, it’s Food Food” shows that pets are a part of the family, sometimes over human family members. Two new spots from Terri & Sandy feature pet parents showing unwavering loyalty to their beloved dogs by defending their decision to keep their pet’s food in the fridge. In “Dinner Date” we witness a guy realizing he made the wrong choice in dates. And in “In-Laws” we see a woman, taken aback by her mother-in-law, who doesn’t take kindly to her dog Hank.
-To provide better tools to navigate Parkinson’s disease, Brazilian-based multinational pharmaceutical corporation Eurofarma has launched a project called Scrolling Therapy, developed by agency Dentsu.
-Blind consumerism is over, writes Lily Charnock, director at Space Doctors, as brands look to existentialism.
-The latest Revolving Door Roundup wraps up the week’s personnel moves at agencies everywhere.
-Adweek looked at how high-end luggage company Rimowa’s new campaign looks at how used and dented luggage can tell a story.
-Who needs ChatGPT when there’s Chat G&T? asks Hendrick’s Gin.
-On the latest Champions of Change podcast, Los Angeles Rams CMO Kathryn Kai-ling Frederick talks about the opportunity she sees in the franchise.
-A new campaign finds QR codes made up entirely of words, handcrafted to strike the balance between readability by people and scanners. The campaign was designed by creative agency The Local Collective, in support of Artist Project, an art fair which allows independent artists to engage with audiences in a stimulating environment designed to ignite enriching conversations and connections. The QR codes reflect the varied reactions expressed by people when evaluating art. The codes then redirect the audience to specific artists, ticket purchases, or various support initiatives.
Readable QR codes in support of Artist Project.