Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.
The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson’s. For many of them, hypomimia—a loss or reduction of facial expressions—is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication.
To provide better tools to navigate hypomimia, Brazilian-based multinational pharmaceutical corporation Eurofarma has launched a project called Scrolling Therapy. Developed by agency Dentsu Creative and supported by the Brazil Parkinson Association, the app helps Parkinson’s patients slow the progression of their symptoms while performing an everyday activity of scrolling social media.