Monday Stir

By Kyle O'Brien 

-The New York Lottery has teamed with HGTV’s My Lottery Dream Home show for a new scratch-off game with a million dollar grand prize. Created with McCann New York, the story follows an aspirational little beaver to demonstrate how everyone has dream-home dreams as he scratches off a winner. The spot was directed by Martin Jalfen of Reverse and Hinge VFX/Post.

-Lafayette American’s Emily Siegel talked to Adweek about unconventional solutions—and betting on yourself.


-Emergency contraceptive brand Julie wants to redefine emergency contraception by introducing the category to comfort.

-Anheuser Busch CEO Brendan Whitworth issued a statement Friday afternoon about the uproar created by the partnership with Dylan Mulvaney, without actually addressing the specific partnership.

-The latest Revolving Door Roundup covered personnel moves from agencies everywhere.

-For 4/20, Jack in the Box plans to dig further into the cannabis world via an industry-first partnership with Weedmaps.

-When HBO Max streamlined its name to Max, one of the biggest changes was making the logo blue, and Adweek dove in to find out why that happened.