-It’s All Hallows’ Eve and Brooklyn-based creative agency The BAM Connection has partnered with famed New York City haunted house attraction Blood Manor to bring attention to the fentanyl issue this Halloween. In the PSA seen on the Fentanyl Kills NYC Facebook page, as well as other social/digital media platforms, the horror movie tropes are everywhere as a woman runs from one scary situation to another at Blood Manor. At the end, she turns to the camera to warn viewers how the real Halloween scare is not zombies or crazed killers, but rather a single grain of fentanyl disguised within other drugs.
-In case you missed it, Adweek pulled together 17 of the best brand stunts for Halloween.
-Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to audio content, adding another incentive for marketers to invest more ad dollars in the medium.
-Swedish creative agency Åkestam Holst has named Jenny Kaiser as its chief executive director.
-Hate raisins as a Halloween treat? Sun-Maid understands and its “Spirit of Halloweentown” activation cleverly poked fun at its awkward position in the marketplace.
-A Finnish cleaning equipment company, Sini, has enlarged tiny bugs living in our spaces, making them into scary monsters. “Monsters of Home,” from TBWA\Helsinki, offers an easy solution to getting rid of these microscopic pests.
TBWA\Helsinki enlarged microscopic bugs for Halloween.
-This Halloween, Opendoor, with help from Venables Bell + Partners, is jumping into the trick-or-treating fun in a Sacramento community by posting a spooktacular For Sale sign on one of its listing’s yards. Families will be greeted by a ghoulishly fun interactive version featuring a glowing Opendoor yard sign that reads, “Selling doesn’t have to be scary.”
