Listeners Go Out of Their Way to Make Audio Part of Their Day, Study Finds

74% of respondents set aside time to listen to audio

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Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium.

Based on over 1,000 respondents, 74% say they set aside time to listen to audio. Weekly podcast listeners make up 87% of the intentional listeners, while 86% of respondents Audacy classes as Gen Z. Audacy also found audio rivals social media scrolling and online streaming as a medium for rituals.

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