Monday Stir

By Kyle O'Brien 

-The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council have new emotional public service advertisements that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. The new PSAs are an extension of the campaign’s “You Can’t Imagine the Reward” platform and showcase the positive impact teens and their adoptive parents have on one another. “Portrait” highlights some of the small moments that can build up to a lifetime of rewards. “Lucky Ones” emphasizes the rewards of family bonding.

Issa Rae helped to build an inclusive entertainment industry with her original work, including the hit comedy Insecure.


-During tough times, employers must watch for employee burnout and support their staff, writes Amy Small and Jillian Ingram of Media Cause.

-TikTok has rolled out a dislike button globally.

-The Apple Music halftime show at the Super Bowl will be headlined by Rihanna.

-Unilever’s chief executive Alan Jope has announced his intention to retire from the company at the end of next year.

-New York Festivals International Advertising Awards named Vox Media’s “The Beauty of Blackness” for client Sephora as the 2022 SeeHer Lens Award winner. The SeeHer Lens Award is a partnership between New York Festivals, The Female Quotient (The FQ), and the ANA. It honors best-in-class creative film work submitted to the competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.

-Independent agency Fitzco has launched a pro bono Childhood Cancer Awareness Month campaign for Camp Sunshine, this time on Roblox. Founded in 1983, Camp Sunshine provides recreation, education and support programs for children with cancer and their families. “Sunshine Online” is the first childhood cancer non-profit campaign launched on the gaming platform, and its interactive environment seeks to foster a broader sense of community among kids battling cancer at times they are unable to attend camp in person.