-DuckDuckGo’s new campaign, “Watching You” utilizes the Police song as it was intended—as a creepy stalker tale. The campaign showcases the everyday moments where search companies invade people’s privacy online. A “creepy executive” representing Google appears over people’s shoulder—as they search and browse the internet for routine topics like financial and health information, singing “Every search you make. Every click you take. I’ll be watching you.”
-Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record.
-Known professionally as The Fat Jewish, Josh Ostrovsky is a social media maven turned business leader and Adweek talked with him about his career.
-Publisher Outside Inc. told staff that it would be laying off around 15% of its 580-person workforce––between 85 to 90 people.
–Susan Colby, founder and CCO of Los Angeles agency Grace Creative, got involved in advertising because “it seemed like a fun way to make a living.”
-Progressive Insurance pairs Jon Hamm with pitch person Flo, who apparently had a thing a while back and are trying to revive the relationship.
-An Adweek podcast features former baseball star Alex Rodriguez and discovers how he builds his portfolio and helps elevate brands through authentic collaborations.
-Agency Curiosity had two employees secretly sail on a Holland America cruise to win its creative account.