Adweek Presents: Alex Rodriguez on Elevating Brands Through Authentic Collaborations

The baseball legend and marketer on how he builds his portfolio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On this week’s episode, we are traveling back to November 2021 for the Brandweek Sports Marketing Summit, where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff and Wheels Up, as well as through partnerships with Mastercard, Hims & Hers and Goli.  

Join Adweek’s chief brand officer, Danny Wright, as you hear from this week’s guest about how he builds his portfolio and helps elevate brands through authentic collaborations. 

So grab your peanuts and Cracker Jacks and head to the virtual dugout as Adweek Presents… Alex Rodriguez. 

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