-Critical Mass launched a new campaign for Pine-Sol featuring a series of 15-second spots (video above).
–BWM Motorrad USA named M&C Saatchi L.A. as its creative agency of record, following a review.
-Adweek talks with Rauxa CMO Laurel Rossi about “Why She Left a Holding Company for an Indie Agency.”
–Sir Martin Sorrell says he will join Twitter if Jack Dorsey agrees to attend Dmexco next year. The world will be just fine if neither of those things ever happen.
–The 4A’s is doubling down on transparency by making its principles official standards for all members and setting up meetings to discuss the matter. Will it work?
–Someone wrote an article about how watching Jaws can teach agency executives how to solve problems. Surely there’s an easier way.
–The Emmys hit a record ratings low this year, but live TV is more important than ever.
–This is not a safe once owned by the founder of Jack Daniel’s. It is an obvious marketing stunt. But go ahead and click on it if you want.