Monday Morning Stir

By Erik Oster 

-Ogilvy India and Singapore created this “#SeeWhatHappens” spot featuring a young boxer hiding her training from her family (video above). What’s with the cheap shot at libraries, though?

-W+K Portland and Nike celebrated the U.S. Women’s World Cup championship in style with “Never Stop Winning.”

-U.S. Women’s National Team co-captain Alex Morgan talked with Adweek about not settling for less than equality.


-Adweek unveiled its list of “The 30 Most Powerful Women in Sports.”

-WPP merged AKQA with digital media consultancy Switched On in Australia.

-A minority marketer tells Digiday that people are afraid to speak up about racism in the workplace.

-Colenso BBDO hired Teresa Luckman as experience design lead.

-A Zenith global ad spend forecast found that half of all spending will be online by 2021 but growth in online spending will decline over the course of the next three years.

-According to a study by Dectech, consumers exaggerate how often they engage in ethical behaviors. Is it really that hard to recycle, people!?