WPP’s Mirum is closing its Los Angeles office as part of a broader restructuring.
“As part of our ongoing initiative to simplify and strengthen our best-in-class offering under a single brand, we are restructuring the Mirum business across North America to align with Wunderman Thompson’s regional operating model,” a Wunderman Thompson spokesperson wrote in a statement. “We remain committed to supporting the Mirum brand moving forward and to providing our collective clients with the world-leading mix of services they need to succeed.”
A source with knowledge of the agency’s operations described the move was part of a broader restructuring for growth as Mirum continues to integrate within the Wunderman Thompson network. The source added that the decision did not impact any client relationships but did result in a handful of layoffs at the agency.
Mirum has seen several major changes over the past year. Founder and global CEO Dan Khabie resigned nearly a year ago to pursue other ventures outside WPP. Khabie’s departure was followed shortly by the exit of global CMO John Baker and a series of U.S. leadership promotions.
In July, Mirum named Nathan Denton and Meghan Decker as group creative director and social director. In November, Business Insider reported that Mirum would be absorbed within Wunderman Thompson, along with Possible and iStrategyLabs.