Mcgarrybowen New York Promotes Haydn Morris to Global ECD for United Airlines

By Minda Smiley 

Haydn Morris, executive creative director on the United Airlines account at mcgarrybowen New York, is adding the word “global” to his title.

His promotion comes nearly a year after the agency’s parent company, Dentsu Aegis Network, won lead global media and social duties for the airline. Carat runs media planning and buying on the account, while Merkle handles targeted marketing and 360i runs social media.

Morris joined mcgarrybowen New York in 2004 after a career spanning three continents, making stops at agencies including Saatchi & Saatchi, McCann and Y&R along the way. In 2010, he led the creative that landed the United Airlines account.


Last year, Morris created the airline’s “Superheroes” campaign for the PyeongChang 2018 Olympics. He also led creative for the brand’s award-winning “Real-Time Taxi Tops” campaign, which used data to show travelers how long it takes to get to JFK versus Newark by cab.

“The intensity of Haydn’s enthusiasm for what we do is matched only by the impeccability of his craft. His relentless efforts are crucial to the agency’s renewed focus on creative excellence,” Matt Ian, chief creative officer at mcgarrybowen New York, said in a statement. “Haydn has been with this agency since its earliest days and has been an integral part of its success.”