United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads

Flight crew includes director Martin Campbell, composer Brian Tyler

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Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder.

These are some of the “superheroes” appearing in mcgarrybowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month.

We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin webs from their fingers or dress up as flying mammals. There’s nary a cape, cowl nor magical super-duper-power in sight.

Instead, these heroes fall into two distinct categories: the six U.S.



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