United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads

Flight crew includes director Martin Campbell, composer Brian Tyler

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.

Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder.

These are some of the “superheroes” appearing in mcgarrybowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month.

We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin webs from their fingers or dress up as flying mammals. There’s nary a cape, cowl nor magical super-duper-power in sight.

Instead, these heroes fall into two distinct categories: the six U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in