Mark Laughlin, art director and R/GA veteran who joined the Saatchi team in 2013, has been promoted from group creative director to executive creative director.
Laughlin, who co-founded New York graphic design consultancy Laughlin Dyer before entering the agency world with an art gig at HUGE in 2005, also handled creative director duties in some form at Razorfish and Publicis (where he worked on the Citi account). R/GA hired him to work on Nike in 2010 and promoted him to ECD before sending him to the West Coast as part of the team that helped open the Santa Monica office in early 2013.
After the move, Laughlin began working on Beats by Dre, among other accounts; his portfolio bio has him “currently leading all things digital and product service” for Toyota.
Saatchi & Saatchi LA’s most visible recent work for the client was the “How Great I Am” Super Bowl ad, though its offices in France and Madrid, Spain have released their own campaigns in recent weeks.
We’ve reached out to agency PR for more details on the promotion but have yet to receive a response.