KPMG Returns After a Decade Out of Advertising

By Kiran Aditham 

Continuing his seven-year relationship with U.S. tax, audit and advisory firm KPMG, multiple golf major winner Phil Mickelson (who’s known for sporting the brand’s logo on his visor during his playing time) is now advocating women’s leadership in a new campaign starring fellow pro golfer Stacy Lewis.

Yes, the first of a couple of spots from KPMG — which is returning to the advertising world after a 10-year absence with the help of JWT New York and Element — is all about the “glass ceiling.”


Lewis, who herself is a two-time major champion, is the focus of both the JWT NY-created “Glass Ceilings” spot (above) and the Element-produced “The Usual” (below), the latter of which finds her squaring off against Mickelson.

In a statement, KPMG global chairman/CEO John Veihmeyer says:

“Our campaign is about inspiring and engaging people about the importance of advancing and empowering women in the workforce and providing them with opportunities to move forward in their careers.”

Along with the ads, which will air on NBC and the Golf Channel and exist on social media via #breakglassceilings, Mickelson has also re-upped his hat sponsorship deal with KPMG through 2016, which includes not only promoting women’s leadership but also taking on youth illiteracy.