Lately, The Stupid Ads Come From Europe

By Matt Van Hoven 

Oh cute! The pup is yawning perfume. Well, mostly, puppy breath smells like either poop or popcorn. Don’t ask why I know that.

“Help us fight the effects of cosmetic testing” reads the tagline on this ad for Italy’s version of Peta, Ente Nazionale Protezione Animali (E.N.T.A). But really, couldn’t they just show a dead puppy or something? I hear that most companies don’t test on “cute” animals anymore and instead use mice and rats. Who in their right mind could test on a puppy? They’re the martyrs of our time. Sort of.


Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Ferdinando Galletti
Copywriter: Gabriele Di Donato

AnimalNewYork Via AdsOfTheWorld

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