Havas NY Celebrates Cinco de Mayo for Dos Equis

By Erik Oster 

Havas Worldwide New York has launched a new spot for Dos Equis entitled “The Most Interesting Man in the World on Cinco de Mayo.”

So what exactly is the titular character’s take on Cinco de Mayo? “Don’t rush into cinco,” he says while eyeing up two much younger female companions, “start with dos.” That one line, dripping with lecherous/creepy implication, is pretty much the entirety of the 15-second spot, which may take the long-running campaign to an all-time low. The spot follows up the recent “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond,” which followed the campaign’s familiar formula but at least saw its character in some new locations.



Advertising Agency: HAVAS Worldwide NY

Chief Creative Officer: Jason Peterson

Executive Creative Director: Jim Hord

Creative Director: Paul Fix

Creative Director: Jamie Overkamp

Associate Creative Director: Matthew Hock

Associate Creative Director: David Fredette

Writer: Marty Bonacorso

Art Director:  Melissa Ploysophon

Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer

Global Chief Content Officer: Vin Farrell

Co-Head of Production: Dave Evans

Co-Head of Production: Sylvain Tron

Executive Producer: Jill Meschino

Director of Broadcast Business Affairs: Cathy Pitegoff

Senior Broadcast Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Group Account Director: Chris Budden

Account Director: Jamie Sundheim

Account Supervisor: Sara Heller

Account Executive:Jenny Maughan


Production Company: @radical.media

Director: Steve Miller

Director of Photography: Bryan Newman

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson


Editorial Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer


Post Production:  Studio 6

VFX Supervisor / Flame Artist: Johnny Starace

Executive Producer:  Melati Phohan

Audio Engineer: Eric Thompson

Music Composer: Brett Fuchs


Colorist: Company 3

Colorist: Tom Poole


Audio: Sound Lounge

Partner/Mixer:  Peter Holcomb