Monday Odds and Ends

By Erik Oster 

-Apple released a series of “Guided Tour” videos for the Apple Watch as a lead-up to its April 24th release (video above; all work created in-house).

-Lowe Campbell Ewald appointed Angela Zepeda to the roles of president, chief marketing officer.


-Y&R named Tim O’ Sullivan global managing director of global retail and shopper marketing network Labstore.

-Dick’s Sporting Goods named global lifestyle marketing agency MKTG as its event, community and experiential agency of record.

-PowerBar named full-service marketing agency IMRE as its social media, public relations and creative services agency of record.

-Buster, the design studio of Los Angeles-based Stun Creative, named Sharre Jacoby as executive producer.

-Mountain Dew is releasing a throwback soda called DewShine, featuring the brand’s original mascot.