Luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The global scope covers over 20 of Dolce&Gabbana’s global markets, including the U.S., Italy, Germany, Russia, Spain, the U.K. and Middle East.
Media strategy, planning, coordination and digital activation for the major European markets will be led by a centralized Havas Media Group Italy team.
Dolce&Gabbana sought a transformational agency network partner who could bring strategic excellence and media buying cohesion. The decision to go with Havas followed a competitive agency review supported by Ebiquity Italy.
“We are thrilled to partner with Dolce&Gabbana, a brand revered for its creativity, boldness and innovation—all things we are equally passionate about at Havas Media Group,” Stefano Spadini, CEO Havas Media Group Italy said in a statement. “We have shown value, commitment and energy with the support of proprietary tools able to seize the opportunities of the challenging media scenario. We look forward to enhancing Dolce&Gabbana’s brand essence.”
Havas Media Group global CEO Peter Mears said in a statement that Dolce&Gabbana’s brand, culture and business needs are inextricably linked and that his team will bring “an innate understanding of the brand’s culture, along with the right capabilities, category experience and talent to deliver against the client’s growth priorities. We are grateful for the opportunity and know great things are to come from this incredible partnership.”
Havas Media Group recently expanded its leadership team and appointed Sarah Ivey as its new North America chief strategy officer.