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Havas Media has made a concerted effort to bump up its data offerings lately, investing heavily in data, analytics and martech to provide more value for clients. To that end, it hired former Accenture global managing director Mike Bregman in May as chief data officer, who has quickly been building a team of specialists to boost its offerings in these areas to keep ahead of client needs.
Bregman sees three major needs in today’s market, including ethically collecting and harmonizing the most valuable data around clients’ customers, products and media outcomes; creating predictive and prescriptive models to identify and optimize the most meaningful audiences and touchpoints; and building the most effective and efficient technology ecosystem.