How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities

Agency will work with clients’ existing programs to drive the best outcomes with their data

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Havas Media has made a concerted effort to bump up its data offerings lately, investing heavily in data, analytics and martech to provide more value for clients. To that end, it hired former Accenture global managing director Mike Bregman in May as chief data officer, who has quickly been building a team of specialists to boost its offerings in these areas to keep ahead of client needs.

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