Grey’s Notes on E*Trade Say Things About “Lindsay”

By Matt Van Hoven 

At some point in the creative process for this year’s E*Trade Super Bowl work, Grey let an Esquire writer sit in on a few meetings. Esquire published an early copy of the script where the “milkaholic” baby’s name is changed from Deborah to Lindsay. See it, and a quote from Grey CCO Tor Myhren about whether or not this was intentional from last December, after the jump (be sure to check out the alts).

Lohan has filed suit against E*Trade for $100 million.


Myhren: “”Not at all. I don’t think we even thought of it at the time,” he told Esquire. “Every aspect of that commercial was discussed in endless meetings with E-Trade. But we decided to keep it.” See the full story, here.

More:Lindsay Lohan Suing E*Trade Over Grey-Made Super Bowl Baby Ad

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