Axe Switches Gender Roles in Ode to Olfaction

By Kiran Aditham 

Apparently it’s those dirty minds at BBH New York that have upped the risque factor of their Axe ads with this spot that really needs no explanation. But it proves that 15 seconds is all it takes to still have an impact and make us forget what the hell the ad was promoting in the first place.

H/t @stefanhaverkamp

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