GSD&M Idea City has landed “a yearlong creative project for the HD Radio Alliance with estimated media spending of $230 million” according to Adweek. The shop has already begun working on the ten radio spots to be produced this year that feature the voice of SpongeBob “as a conventional car radio calling its owner and leaving messages as if it’s a jilted lover. “You know, I could totally pick up those new extra HD stations if I hit the gym,” the radio says in desperation. “Is that what you’re into now? Huh? Call me!”
How annoying. Nonetheless, Greed needed the cash and badly. Nice work.
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