Friday Stir

By Kyle O'Brien 

-Four Walls, the Irish-American whiskey from the Always Sunny gang, continues to expand its reach, this time upping its partnership with Wrexham AFC, the football (soccer) team owned by Rob McElhenney and Ryan Reynolds. In the brand’s ongoing partnership with Wrexham AFC, the whiskey will be the sponsor of the Four Walls “Fourth Wall” temporary stands, which allow 2,289 new fans to attend every home game. In a humorous spot, McElhenney explains to Glenn Howerton and Charlie Day that the last failed effort on the team’s jersey was a fluke and promises this one will be more successful, albeit temporary.


-Nutella has launched a new brand campaign that ups the cuteness factor and encourages families to spread the love at the breakfast table. The campaign, which is the brand’s first exclusively North American effort in seven years, was created by the brand’s creative AOR, Terri & Sandy. It shows two young children and their father creating a surprise breakfast for mom, a nightshift nurse, who dines with stuffed animals.


View this post on Instagram


A post shared by INNOCEAN USA (@innoceanusa)

-Agency Innocean has rebranded. A 14-year veteran of the industry, Innocean lacked a strong personal identity or guiding principles, which made it harder to attract top talent, win new business and establish themselves as a known competitor in the industry. To change that, the agency went on a journey of self-discovery and found that they are explorers, tapping into their new philosophy: “We are Explorers.” In addition to introducing a new visual identity, the agency also created a set of beliefs that guide and unite the whole Innocean team.

A billboard campaign calls for better access to rehabilitation services in the U.K.

-A major new billboard and digital radio campaign launched today by creative agency Pablo London and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from the likes of car crashes, cancer or strokes. There is currently no guaranteed access to this vital care. To highlight just how important rehab is and to help end this postcode lottery, the Pablo team travelled to rehab centers, hospitals and intensive care units in Plymouth and documented a series of “patient firsts” that were only possible thanks to rehabilitation. The campaign directs people to, where they can sign a petition calling for rehab to be made available everywhere.

-To celebrate Swash’s new look and personality, the brand is flipping the laundry detergent world on its cap with the launch of its new “Laundry Court” campaign. TV spots from Colle McVoy feature Hollywood’s favorite juror, Ronald Gladden, back in the jury box. The campaign, in part, was inspired by the synergy between the unbelievability of Swash’s product benefits and what America has come to find so endearing about Gladden—his propensity for finding himself in situations where he’s left dubious and awestruck.

-The Out of Home Advertising Association (OAAA), the trade group representing the entire out of home advertising industry, and OOH United, the industry-wide diversity, equity and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. 10 successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29-May 1 in Carlsbad, California, and assume pivotal roles within OOH United to support the development of the next generation of leaders. The deadline to apply is March 15.