Friday Stir

By Kyle O'Brien 

-Since Labor Day and barbecue go together so well, we’ll send you to your long weekend with a spot featuring America’s favorite football family.

BBQGuys, an ecommerce retailer of grills and outdoor living products, made a new national advertising campaign with Source Communication, featuring the entire Manning family. The spot, “Around The Grill,” will be broadcast during SEC football games this fall and features Peyton and Eli flipping burgers with their brother Cooper, getting super competitive in the process as father Archie waits for food.

-As Labor Day approaches, Budweiser and talent marketplace UpWork have partnered to create the ‘Raise a Bud’ campaign, from Deuce Studio, which aims to tell the stories of American workers—beginning with the release of a commemorative can.

Michael Shmarak writes about how fresh casual chain Sweetgreen can navigate out of the crisis caused by careless remarks from its CEO.

-Poet and activist Amanda Gorman has partnered with Estée Lauder as the beauty brand’s first-ever Global Changemaker.

-Hapless cartoon dad Jerry Smith, from Rick & Morty, has been hired by DDB FTW as its latest creative director. Yes, the schlub who always seems to be on the job hunt on TV has finally landed his dream job.

-After soccer star Cristiano Ronaldo broke a record to become the top international men’s goal scorer of all time, Nike decided to honor him by motivating the next generation of athletes in his hometown.

-A new survey from market research firm Numerator found that consumer concern about Covid-19 is on the rise again—in August, 16% of respondents said they expected the pandemic to impact their Labor Day plans, up from just 8% two months prior.

Nicole Hughey, vp of diversity and inclusion at SiriusXM/Pandora, talked with Adweek about inclusive language and DEI strategies.

-Customer communication software provider Front is getting a trippy zen campaign from production company Where the Buffalo Roam. “The Oneness” presents itself as a vibrant and vibey place where people float on clouds, come face-to-face with themselves in a vertical stream, have breakfast in bed on a mountaintop and route thousands of emails automatically.

The digital business campaign takes Front’s list of streamlined email functionalities and customer communication metrics and distills them into a simple quality: Front makes work happier and, apparently, more colorful and strange.

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