Friday Stir

By Kyle O'Brien 

-Beats by Dre has followed up its promo with Sha’Carri Richardson, Kanye West and Dr. Dre, promoting the star sprinter, rap star and the Beats Studio Buds, with another teaser for West’s new album, Donda. The new spot shows Richardson arriving at the track at the crack of dawn to train. She puts in her Beats Studio Buds as a gospel-tinged song, “Glory,” fuels her sprint. Near the end, a text over promotes another listening party, 9:30 PM ET on Apple Music, tagged with #LiveYourTruth and #Donda.

-The Richards Group is finally coming out of the shadows following scandal and turmoil caused by the founder Stan Richards, and Adweek talked with CEO Glenn Dady about the agency’s plans.

-In its latest earnings call, WPP revealed a resurgence in its business performance during the first half of the year.

-For the month of August, Hinge is committing a minimum of $50,000 in what the initiative refers to as “stimulus payments” to neighborhood lesbian bars.

-Michelob Ultra has created its own version of Peyton Manning’s Pro Football Hall of Fame bust, carving his likeness into a beer tap handle.

-What surfing has to do with banking is a bit elusive, but the beautifully crafted ad for Brazilian financial institution Bradesco by Leo Burnett Tailor Made, featuring surfer Gabriel Medina awaking Poseidon, is a wonder to watch.

-After financial loss and recent allegations of workplace bullying, British brewer BrewDog is trying to lure in customers by promoting its environmental credentials.

-With nearly everything getting the NFT treatment, collectibles company Panini America and the UFC have introduced the first-ever UFC NFT trading cards. The Panini UFC NFTs will be digital replicas of the Panini UFC trading cards and will commemorate UFC’s biggest fights, milestones and moments featuring more than 100 UFC athletes.

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