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After financial loss and recent allegations of workplace bullying, BrewDog is trying to lure in customers by promoting its environmental credentials.
The Scottish beer brewer has launched a campaign that calls itself “the planet’s favorite beer.” The tagline refers to the environment but also a vastly diverse range of people who enjoy BrewDog’s beverages.
Created by Droga5 London, the ad strikes a humorous tone and begins by informing viewers that BrewDog makes beer that is not just for “laughing hipsters” or “clichéd father-son moments.”
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