Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure.
In the spirit of taking control of one’s own narrative, Brazilian financial institution Bradesco recently launched its “Face the Future” campaign. Created in partnership with Leo Burnett Tailor Made to promote its new app, the platform features two-time world surfing champion and Bradesco brand ambassador Gabriel Medina. Produced by Stink and directed by Squarehead, the video uses impressive 3D graphics to follow Medina as he dives to the bottom of the ocean to awaken a slumbering Poseidon, the Greek god of the sea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in