Friday Stir

By Kyle O'Brien 

-Sesame Workshop, the global impact nonprofit behind Sesame Street, launched a new PSA with the Ad Council for the “Love Your Mind” campaign developed with Huntsman Mental Health Institute. The video features Elmo and his friends highlighting the benefits of humming for people’s overall emotional well-being.

-With the 2024 NCAA Women’s Basketball tournament set to begin today, The Marketing Arm (TMA) has released a new list of players to watch and players with the most marketing potential. “The Select Seven” includes superstar Caitlin Clark of Iowa, Angel Reese of LSU, JuJu Watkins of USC, Paige Bueckers from UConn, Cameron Brink from Stanford, Hannah Hidalgo of Notre Dame and Jacy Sheldon of Ohio State.


Future Lions 2024 promo.

-Entries are now open for Future Lions, the annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, celebrating young people’s bold and progressive ideas. This year’s competition sees the advent of the Tom Bedecarré School of the Year Award in honor of Tom Bedecarré, AKQA’s chairman emeritus. The full brief for Future Lions is available here.

-Jack in the Box gave the blind taste test a Jack twist in a new campaign from TBWA\Chiat\Day. “Haters to Believers” features the boss facing his toughest critics as viewers unknowingly join Jack in a secret location where some of his spiciest haters have gathered for a blind taste test. Jack is confident that his new Smashed Jack burger will turn these “haters” into “believers,” even if he has to tow a car along the way.

-Lean Cuisine enlisted Regina Hall as the voice of a freezer in the brand’s first campaign in four years. In the spots, real shoppers pick up a Lean Cuisine and unexpectedly receive a cheering boost of positivity from the freezer. “You Have Good Taste” was developed by VML New York.

-AKQA created a film that debuted the Rivian R2 at the unveil event. The film was made in partnership with Director, Jason Harper. While fans expected to see the R2 unveiled, what they didn’t expect was a look into the future of the company at two new vehicles on the horizon—the R3 and the R3X. AKQA created a film to introduce these vehicles, tapping into the childlike love of cars and adventures; brought to life through a “slideshow” motif.

-The newest work from Fruit of the Loom finds the Fruit People returning to discuss how to let people know about “The Getaway Collection.” Created by agency of record GSD&M, the Fruit People decide to go on a road trip, stopping by towns across the country. The first video rolled out on TikTok, with more to follow.

@fruitoftheloom ROAD TRIP ROAD TRIP ROAD TRIP #fruitoftheloom #fruitpeople #getaway #getawaycollection ♬ original sound – Fruit of the Loom