Spring has sprung, energy is high and agencies are kicking off new offerings, partnerships and acquisitions around the world.
Agital
Agital launched new updates to its Agital Impact Platform, including new reporting and analytics capabilities. The new features help marketing access comprehensive views of performance, advanced modeling capabilities and insights for decision making.
ARS Advertising
ARS Advertising acquired Manifest, a content agency with a specialty in innovative content. Manifest will continue to operate independently with its own core values, identity and commitment to delivering breakthrough brand stories for clients.
Doe-Anderson
Doe-Anderson was named as the agency of record for Candado Tacos. The agency will lead strategy, creative and national media planning and buying for the brand.
Edelman
Edelman partnered with the National Innovation Center for Ageing in the U.K. to launch Longevity Lab. The offering will help marketers leverage influential power and economic potential of the 55+ generation.
Epsilon
Epsilon is launching “Work Together to Win Together” alongside Opendorse, the leading athlete marketplace and NIL technology company. The program is an NIL deal available to every female student-athlete in the women’s division I basketball championship.
Glow
Jägermeister partnered with Glow to better engage Gen Z through a strengthened global social media presence. The agency will develop community-driven content and brand initiatives.
Havas
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, based on the long-standing expertise and talent at Conran Design Group and W, Havas’ leading creative branding agency in France, which will be renamed W Conran Design. The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.
Itaú Unibanco
Itaú Unibanco renewed its sponsorship of the Miami Open, extending until 2028. It will introduce a new tradition to the tournament this year, the first serve, which will be struck this year by athlete Rafael Padilha.
Jones Knowles Ritchie
JKR partnered with Impossible Foods to better appeal to meat lovers. The agency will relaunch the brand’s strategy and identity to show how meat from plants can beat the taste, nutritional value and sustainability of animal meat.
Merkle
Merkle, Dentsu’s technology-enabled, data-driven customer experience management (CXM) company, has launched Intelligent Messaging, an end-to-end messaging solution, to create unified brand experiences across touchpoints and channels by blending AI assistance and human interaction.
Republica Havas
Republica Havas launched a brand refresh to celebrate its 17-year history as a communications powerhouse. The new brand accentuates the agency’s global brand architecture and accelerated growth trajectory.
Someplace
Two former Wieden+Kennedy global creative directors, Ryan O’Rourke and Alberto Ponte, and former global media director, Dan Sheniak, who ran the Nike Global Business for nearly two decades, have officially launched Someplace, a new agency built to create a unique place for every brand, where clients and makers can dream big again.
Tegan Digital
The Jewish Federation of Greater Dallas named Tegan Digital as its new agency of record. The agency will work to elevate the organization’s digital presence and improve engagement with key local audiences.
Boutique grooming service petbar is also teaming up with Tegan Digital to elevate and expand its brand presence nationwide. Tegan will work as an extension of petbar’s team to support current and upcoming marketing initiatives.
The Grist
The Grist was chosen as the new marketing partner for UPrinting. The agency is known for its entrepreneurial spirit and ability to transform brand growth through impactful design, strategy and creativity.
The One Club for Creativity
The One Club for Creativity launched its new entrepreneurial accelerator workshop. The workshop includes a five-day course that covers ideation, critical thinking and tools for attendees to start their own business venture.
The Shipyard
The Shipyard is celebrating three new client wins. The new accounts include Arosa, J-B Weld and Flexon, further contributing to the agency’s 150% growth over the past four years.
Unrivaled Group
Unrivaled Group is merging with Realbusiness and Fuse Solutions to launch a strategic digital organization focused on women’s sports and business. The group will create branded, AI-powered ecosystems to inform brands on their performance and consumer perceptions.
Witness
Simon Frost and Ben Hanson, the directing duo behind Borderland Studios, have launched a new production company, Witness. Witness will form a new home for purpose-led branded film production and editing.
Zulu Alpha Kilo
Zulu Alpha Kilo was named as one of the most innovative companies of 2024 by Fast Company. For the third year in a row, the agency was recognized as one of the most groundbreaking businesses across the globe.